Good Burger just entered the downtown marketplace, and they didn’t do it quietly. The founder of the burgeoning burger chain recently claimed that they serve “the best fries in Idaho.”
Now, any time you declare yourself the best at anything, you’re probably wrong. Good Burger’s audacious claim is nothing more than shrewd marketing.
But it’s a marketing trap that I will gladly fall for! Enticed by Good Burger’s confidence, I decided to compare it to competing local chain (and member of many a “best French fries” listicle) Boise Fry Company.